List of Articles E-Commerce

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  1 - Effect of using of e-commerce on consumer behavior (Case study: Online customers of RIGHTEL company)
  maryam mahmoodi
  Today, customers increasingly go to the Internet to search, evaluate, buy, and in some cases use virtual products. This demand from consumers and online consumers, forces companies to manage their customers better and pay more attention to their demands. The purpose of More

  Today, customers increasingly go to the Internet to search, evaluate, buy, and in some cases use virtual products. This demand from consumers and online consumers, forces companies to manage their customers better and pay more attention to their demands. The purpose of this study is to determine the effect of using e-commerce on Online consumers behavior of RIGHTEL company. The present research is descriptive in terms of research method and in terms of purpose is an applied type. The statistical population of this study is the students of Islamic Azad University of Naragh Branch. According to the Cocran formula, the size of the unlimited society is 171 people. sampling method is Simple random. In order to collect data, has been used two questionnaires including: Standard questionnaire for consumer behavior of LERMAN(2006) with 6 items and HAMDAN(2004) e-commerce standard questionnaire with 10 items, that the above questionnaires have a five-choice spectrum of Likert scale. The collected data through questionnaires were entered into the spss21 software. For statistical analysis of data, used statistical tests including Kolmogorov-Smirnov test and regression. The results of this study indicate that e-commerce has a direct impact on consumer behavior and its dimensions (customer satisfaction, trust, loyalty, positive politeness and negative politeness).   Manuscript profile
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  2 - Determine the level of customer satisfaction in e-commerce by using gamification (Case Study: Customers of the Bamilo company site)
  Semiramis Torabi
  The concept of gamification is the use of the elements of the game on the company's  business website for the purpose of e-commerce, including the sale and purchase of company' website by using of the internet, the participation of users in marketing and advertising (by More

  The concept of gamification is the use of the elements of the game on the company's  business website for the purpose of e-commerce, including the sale and purchase of company' website by using of the internet, the participation of users in marketing and advertising (by email or group meeting on Facebook, Instagram, etc). Due to the important of this issue, customer satisfaction in Bamilo company is being investigate. To this end, the customers' satisfaction with the site of the company is determined by the questionnaire. According to the results of this research, there is a positive relationship between the gamified company' website and customer satisfaction. There is also a positive relationship between the gamify of the company's website and customer loyalty, repeat shopping, durability and trust. There is an indirect impact between the gamify of the company's website and customer loyalty, repeat shopping, durability and trust through customer satisfaction. This research measures the level of customer satisfaction by using gamification strategy on a commercial site.The main goal of this study is "Determine the impact of implementing "gamification strategies" on increasing "customers satisfaction" in e-commerce".   Manuscript profile
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  3 - Providing a pattern of digital entrepreneurship in small and medium companies in South Khorasan province During COVID-19
  Asma Tavazoeifar Mohim Tash Soheila Keshavarz
  20.1001.1.27170454.1401.11.21.4.6
  During the Quidd-19 epidemic, the importance of paying attention to digital businesses has increased and the need for the growth and survival of such businesses is to pay attention to competitive advantages. One of these competitive advantages is the innovativeness of b More

  During the Quidd-19 epidemic, the importance of paying attention to digital businesses has increased and the need for the growth and survival of such businesses is to pay attention to competitive advantages. One of these competitive advantages is the innovativeness of business products, which is a fundamental and inseparable indicator of the concept of entrepreneurship; Therefore, paying attention to digital entrepreneurship in businesses in the current situation will play a significant role in the economic development of societies; Therefore, the purpose of this study is to Providing a pattern of digital entrepreneurship in small and medium companies in South Khorasan province. This research is a descriptive, survey and correlational research, and in terms of classification based on results and application, it is an applied research. The statistical population of questionnaire 1 consists of experts of companies in Birjand Industrial Town. In order to prioritize the dimensions, components and indicators of the model, Questionnaire was designed that to use hierarchical analysis, senior managers of companies in Birjand Industrial Park were selected as the statistical population. To analyze the data, confirmatory factor analysis and modeling of structural equations with Smart pls software and in order to prioritize the dimensions and components, the method of hierarchical analysis using Expert choice software has been used. The results show that all model indicators affect small and medium enterprises in South Khorasan province. And the most important dimension, component and index of the research model are, respectively, internal organization, organizational capabilities and government support Manuscript profile